Of course ecostore products do contain chemicals - after all even water is a chemical. We just do everything we can to eliminate the nasty ones. Here's a list of some of the chemicals we avoid and why.

overexposure to petrochemicals can contribute to health problems like skin irritations, eczema, allergies, weakened immune system (children with developing immune systems can be even more susceptible), chronic fatigue, endocrine system upsets and even cancer
many petrochemicals persist in the environment and do not biodegrade
Synthetic enzymes are widely used in laundry products.
They are effective at breaking down proteins and fat stains on clothes.
Using enzymes means you can wash in cold water and you don't need as many harsh chemicals.
We believe the downside of using synthetic enzymes in laundry products is more significant.
If residual enzymes are trapped in your clothing/sheets/underwear they are up against your skin day and night.
They can be reactivated by sweat and moisture - and start doing the job they were designed for - removing fats/protein - on your skin and potentially causing allergic reactions or other health complications.
NO Optical Whiteners
These make clothes appear whiter and brighter by absorbing UV light and reflecting to make whites appear bluer.
In order to work they need to stay in your clothes after washing.
ecostore does not use optical whiteners because we believe they can cause an allergic reaction with your skin when exposed to sunlight.
They also do not readily biodegrade and are toxic to aquatic life.
NO synthetic perfumes or dyes
Dyes are generally used to make a product look more appealing.
Perfumes are added to disguise odours and to impart a pleasant scent.
In 99% of instances the colours and perfumes are not functional.
We don’t use these ingredients as they are a common trigger for those who are chemically sensitive.
They are almost always made from petroleum.
They do not readily biodegrade and are toxic to fish and mammals.
We use ingredients like lemon verbena in our cream cleanser or certified organic Eucalyptus oil in our laundry liquid and wool wash – as it not only gives a fresh clean smell to your clothes it is also an active ingredient.
NO Sodium Lauryl Sulphate
SLS is a surfactant which is widely used in cleaning detergents and body care products, including toothpaste, shampoo, flowing soaps and shower gels and dishwashing liquid.
It imparts foam and viscosity; it’s also a strong detergent to remove soiling. It strips oils and fats efficiently.
We do not use this ingredient in our products because we believe that if SLS is absorbed through the skin then penetration can include systemic tissues such as the brain, heart, spleen and liver.
- SLS in your hair products could be increasing the rate of skin absorption of other chemicals used – like detergents, preservatives, fragrances and colour additives
NO Phosphates*
These stimulate excessive growth of plants and algae in our waterways
- Phosphates can build up and endanger aquatic life
*Analytical analysis may sometimes reveal minute traces of phosphates in some of our products. We never add phosphates but some of the raw materials used in production can contain very low levels of phosphates.
During the processing of certain raw materials by our suppliers, phosphates are used to aid production i.e. soften water. Unfortunately some phosphate is then chemically bound into the final product, which is then supplied to our factory as a raw material. For example when using our laundry powder there may be a tracel amount of phosphate present during the wash cycle. This would be no more than approximately 0.1 grams which is significantly lower than many leading supermarket brands.
Even though we have very low levels of detectable phosphate, we are always reviewing ingredient options with the aim of eliminating the phosphate content.NO Chlorine
as a result of chlorine production and use, many highly toxic organochlorines have been created which can persist in the environment for decades.
many orgnanochlorines are known endocrine disrupters, some mimic oestrogen and are linked to certain cancers.
NO Ammonia
an irritant that can affect the skin, eyes and respiratory passages
adds nitrogen to the environment which can be harmful to plants, fish and animals
NO TEA or MEA
Triethanolamine or Monoethanolamine are ammonia derivatives
they are thought to have hormone disrupting effects
they are possibly carcinogenic when combined with nitrates present in other products
NO parabens
Parabens are chemical preservatives used in skin care, hair care and cosmetics to stop mould by preventing normal biological activity.
Methyl, Ethyl, Propyl and Butyl parabens were found to be mildly oestrogenic which means they have the ability to mimic female hormones in your body when applied to the skin
- Parabens occur in so many products that they could have a cumulative effect
NO propylene glycol
This ingredient can be irritating to the skin
Having a small molecular weight it can be absorbed through the skin
- Has been shown to cause liver abnormalities and kidney damage in laboratory animals
NO Formaldehyde
used as a preservative in general purpose cleaning products
a suspected carcinogen
- an irritant to the eyes, throat, skin and lungs
NO NPE's
Nonylphenol Ethxylates are surfactants that are added to many cleaning agents
NPE's break down into nonylphenol which can harm the reproductive abilities and survival of fish
not easily removed by waste water treatment facilities
Ecostore products are made in New Zealand, GE free, are not tested on animals, and come in recyclable packaging.